Defined and led the design vision for a horizontal cross-portfolio of affiliates, enhancing enterprise-wide alignment and driving cohesive design strategies across diverse business units.

Built a top-tier global creative department with motion design and experience web design skill sets, encompassing strategic planning, operational management, resource distribution, financial planning, and monitoring of team effectiveness.

Partnered with and influenced Chief Marketing Officers and other executive stakeholders to drive strategic initiatives, ensuring alignment with organizational goals and enhancing decision-making processes.

Implemented motion, email, and social media design systems, resulting in a remarkable 213% increase in design effectiveness YoY in 2023.

Championed data-driven design and creative testing to solve complex problems and craft big-picture strategies with executives. Our semiannual Investment Themes campaign witnessed an impressive 411.8% engagement lift in 2023, soaring from 0.17% to 0.87%. This remarkable increase was attributed to our A/B testing strategy and precise audience targeting.

Streamlined operational workflows to synchronize team efforts with the strategic objectives and key performance indicators for the organization.

Overseeing the company’s internal B2B2C digital media production and advertising operations, which enhanced the team’s ability to expedite and streamline campaign scaling.

Led development of a comprehensive, integrated brand framework that minimized inconsistencies in brand execution across various marketing channels.

Fostered robust collaborative relationships with internal marketing divisions, including CMO office, brand management, product design, research, development, SEO, and social media teams, while also guiding and coordinating with external agency partners.

Actively fostering a culture of distinction, innovate as a leader, and maintain a commitment to excellence.